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Weekly Marketing Meeting Agenda Template

A comprehensive guide or blueprint detailing key discussion points, objectives, and action plan for marketing strategies to be addressed within a weekly meeting.

Definition: Weekly Marketing meeting agenda

A Weekly Marketing Meeting Agenda is a structured layout for weekly meetings held by a company’s marketing team. Its primary purpose is to review the progress of marketing strategies, discuss challenges, collaborate on new ideas, and set goals for the upcoming week. The meeting agenda typically includes a review of the previous week’s tasks, an analysis of key performance indicators (KPIs), a discussion of ongoing campaigns or projects, planned marketing activities for the following week, brainstorming and idea sharing, and finally, assigning new tasks and responsibilities. The aim is to ensure that all team members are on the same page, identify areas of improvement, foster collaboration and drive the team towards attaining their marketing objectives.

Our Template

I. Call to Order (9:00-9:05 AM)
– Brief welcome
– Introduction of any new members/guests

II. Review and Approval of Previous Meeting Minutes (9:05-9:15 AM)
– Discussion and clarifications
– Approval motion

III. Marketing Performance Review (9:15-9:45 AM)
– Campaign analysis – performance and progress of ongoing campaigns
– Website analytics – traffic, engagement, conversions
– Social media performance – followers, engagement, post performance

IV. Customer Feedback & Market Trends (9:45-10:15 AM)
– Review customer feedback & complaints
– Discuss new market trends and competitor activities

Coffee Break (10:15-10:30 AM)

V. Presentation of New Marketing Initiatives (10:30-11:00 AM)
– Creative ideas from team
– Strategizing for upcoming campaigns

VI. Budget and ROI Analysis (11:00-11:30 AM)
– Financial performance of marketing initiatives
– Identification of cost-effective measures
– Planning and allocation of budgets for the future

VII. Strategic Partnerships & Collaborations (11:30-12:00 PM)
– Updates on current partner activities
– Discussing potential collaborations

Lunch Break (12:00–12:30 PM)

VIII. Training and Development (12:30-1:00 PM)
– Upcoming training opportunities.
– Discuss skill gaps and ways to address them

IX. Open Discussion (1:00-1:30 PM)
– Any concerns, ideas or suggestions from team members

X. Review of Action Points and Responsibilities (1:30-1:45 PM)
– Summarizing key takeaway points from the meeting
– Assigning tasks and setting deadlines

XI. Setting the Date/Time for Next Meeting (1:45-1:50 PM)
– Confirming availability and scheduling next meeting

XII. Adjournment (1:50 PM)

Note: All times are tentative and topics might take more or less time as per the discussion flow. Meeting participants are encouraged to share their thoughts openly and strive for a mutually beneficial dialogue.


In conclusion, a weekly marketing meeting agenda template serves as a critical tool in streamlining communication, fostering collaboration, improving productivity, and ensuring alignment in your marketing team. It not only structures important discussions that revolve around various marketing activities, but also serves as a roadmap that leads to actionable tasks and measurable results. Remember, a well-crafted agenda helps in setting clear expectations, staying focused on the key issues, and tracking progress— all crucial elements to the success of your marketing strategy. So, take the time to faithfully craft, update, and communicate your weekly agendas; your marketing team’s efficiency and effectiveness may hinge on it.