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How To Run A Sales Strategy Meeting

Conduct a sales strategy meeting by setting clear objectives, analyzing previous sales data, discussing and developing strategic plans, assigning tasks and roles, getting feedback, and ensuring regular follow-ups for enhancing sales performance.

A Sales Strategy Meeting is a crucial gathering where members of a sales team, often including managers and executives, come together to discuss, develop, and align on strategic plans aimed at increasing sales revenue. These meetings typically involve analyzing current sales performance, identifying areas of improvement, setting sales targets, discussing new market opportunities, and devising winning tactics to achieve set goals. The ultimate aim is to ensure that the team is equipped with effective strategies to meet the company’s sales objectives, thereby driving overall business growth.

What is the purpose of a Sales Strategy Meeting?

The purpose of running a sales strategy meeting as a leader is to align the team’s goals and objectives, discuss and refine sales strategies, identify potential challenges, and develop an action plan to achieve targeted sales results. It allows for effective communication, collaboration, and empowerment of the team members, ultimately driving sales growth and success.

How To Run A Sales Strategy Meeting: Step-By-Step


Step 1: Meeting Preparation

Before the meeting, it’s crucial to define the meeting’s overall goals and pinpoint the key issues for discussion. This can be done by drafting an agenda that highlights these topics, and it should be shared with every participant in advance. It’s also essential to compile and arrange any data, reports or materials needed for presentation. Make sure all these steps are thoroughly executed to make your meeting effective and productive.

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Step 2: Start on Time and Set Expectations

Start the meeting on time, valuing everyone’s schedule. Begin by restating the agenda and intended objectives, ensuring everyone is clear on the purpose of the gathering. Promote a discussion friendly environment by proactively expressing your anticipation for wide-ranging contributions and ideas. Set expectations of active participation, fostering a collaborative ambience.

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Step 3: Sales Performance Review

To accurately assess the current sales performance, primarily concentrate on crucial metrics like revenue growth, sales volume, profitability, and market share. It’s essential to pinpoint both robust and weak performance areas to unveiling potential prospects and pathways for improvement.


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Step 4: Review of Current Strategies

During the meeting, we will delve into an in-depth discussion on prevailing sales approaches, evaluating their degree of success or failures in achieving expected sales goals. We will actively encourage feedback from all team members, especially those immersed in field activities, to gain valuable, firsthand experiences and insights that could help refine our future strategies.

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Step 5: SWOT Analysis

Conduct a SWOT analysis to pinpoint the Strengths and Weaknesses inherent in your organization, and identify Opportunities and Threats presented by marketplace realities. This comprehensive analysis offers a powerful tool to evaluate competition and market trends, thereby facilitating the development of informed and strategic tactics to bolster business performance.

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Step 6: Develop New Sales Strategies

Upon reviewing the discussion, it’s pivotal to develop innovative or enhance existing sales strategies. These tactics should be practical, quantifiable, and synchronized with the corporation’s comprehensive goals. The purpose is to propel sales productivity while maintaining a clear connection to the firm’s broader vision and objectives.

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Step 7: Role Playing and Strategy Simulation

In order to guarantee everyone’s comprehension of the new strategies, it’s vital to conduct role plays or strategy simulations. This engaging, interactive method facilitates hands-on learning experience, providing each participant with a practical grasp of these strategies and ensuring they understand proper implementation processes effectively.

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Step 8: Action Plan and Assign Responsibilities

To ensure a productive meeting, it’s crucial to decide who is responsible for what tasks. Establish clear roles and assign duties. Set tangible deadlines to promote timely task completion. Identify the essential resources that members may need to carry out their work efficiently. Finally, create a strategic follow-up plan to monitor progress and maintain momentum after the meeting.

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Step 9: Conclude and Recap

In concluding the meeting, succinctly recap the main discussion points, newly devised strategies, and outline the established action plan moving forward. Ensure all participants comprehend the information shared by checking for understanding. Then, facilitate a final opportunity for attendees to voice any lingering questions or concerns.

Questions to ask as the leader of the meeting

1. What are our sales goals and objectives for the upcoming period? – This question helps clarify the purpose and desired outcomes of the sales strategy meeting, setting the direction for the discussions that follow.

2. What market trends or shifts do we need to consider in our sales strategy? – Understanding market dynamics and trends helps inform strategic decision-making, enabling the team to identify and capitalize on opportunities or mitigate potential challenges.

3. How will our sales strategy align with our overall business goals and vision? – Ensuring that the sales strategy supports the overall business objectives is crucial for maintaining coherence and a unified purpose across different departments.

4. What are the key target customer segments we want to focus on? – Identifying and defining the target customer segments will enable sales teams to tailor their approach, messaging, and tactics to better resonate with these specific audiences.

5. What are our competitive advantages and unique selling propositions? – Understanding the strengths and differentiators of the product or service offering helps sales teams position and articulate value to customers effectively.

6. What sales channels and approaches are most effective for reaching our target customers? – Evaluating various sales channels and approaches helps determine the best methods for prospecting, engaging, and converting potential customers, maximizing sales effectiveness.

7. What sales metrics and key performance indicators (KPIs) should we track to measure success? – Establishing measurable metrics and KPIs enables the team to track progress, identify areas of improvement, and take data-driven actions to achieve sales targets.

8. How can we enhance the effectiveness of our sales team members? – Discussing strategies to develop skills, provide training, and foster teamwork will improve individual and collective performance, leading to greater sales success.

9. What obstacles or challenges do we anticipate in executing our sales strategy? – Anticipating potential hurdles allows for proactive problem-solving, ensuring that the strategy is adaptable and resilient in overcoming obstacles.

10. What adjustments or revisions should we consider based on feedback from sales team members or customers? – Soliciting feedback from those closest to the customers can provide valuable insights for refining the sales strategy and making necessary adjustments for better results.

To prepare a sales strategy meeting agenda as a leader, start by clearly defining the meeting objective and desired outcome. Identify key topics to discuss, such as market analysis, target audience, and sales tactics. Allocate time for team collaboration and problem-solving. Consider including individual or team goals to ensure accountability. End the agenda with a recap and action items for follow-up.

How To Prepare For A Sales Strategy Meeting
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During a sales strategy meeting, it is essential to discuss topics such as target market analysis, competitor analysis, key performance indicators, sales forecasting, sales goals, promotional and advertising strategies, customer retention strategies, and potential sales obstacles. These discussions will help the team develop effective strategies to drive sales and achieve business objectives.

See Our Sales Strategy Meeting Template
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Software tools to facilitate a Sales Strategy Meeting

Software plays a crucial role in helping leaders run successful sales strategy meetings. It streamlines the collection and analysis of sales data, allowing leaders to make data-driven decisions. Software also facilitates effective communication and collaboration among team members, enabling real-time updates and feedback. With features like forecasting and reporting, leaders can closely monitor progress and adjust strategies accordingly, ensuring optimal sales performance.

Our Recommendations:


Mastering the organization and execution of a sales strategy meeting may take some practice, but it’s well worth the effort. A well-structured meeting can drive business growth, foster team engagement, and streamline strategies to hit sales targets. By setting a clear agenda, encouraging active participation, using data effectively, and keeping things focused and actionable, you can transform your sales strategy meetings from mundane to motivating. Remember, the aim is to leave the room with a clearer vision and actionable steps to reach your goals. Don’t just meet for the sake of meeting, make each moment count – towards a successful sales strategy and a thriving business.

Jannik Lindner

I'm Jannik and I write on MeetingFever about the experiences from my career as a founder and team lead.

If you have any questions, please contact me via LinkedIn.

Popular Questions

What is the main goal of our sales strategy meeting?

The main goal of our sales strategy meeting is to clarify and align our team’s sales goals, identify opportunities and challenges in our sales process, review and analyze current sales performance, and devise or refine strategies that efficiently meet our sales target.

Who should attend a sales strategy meeting?

Regular participants of a sales strategy meeting should include the sales team, sales management, marketing representatives, and often a representative from operations or product management. Individuals from other departments may also be invited depending on the agenda and focus of the meeting.

How often should we conduct sales strategy meetings?

The frequency of sales strategy meetings can vary based on the selling cycle, company’s sales goals, and market trends. However, it’s common to hold sales strategy meetings on a quarterly basis, with smaller monthly meetings for updates and alignment.

How can we ensure the effectiveness of our sales strategy meeting?

To ensure the effectiveness of the sales strategy meeting, we should have a clear agenda shared in advance, focus on engaging discussions instead of one-way presentations, involve every participant in the decision-making process, review sales data and successful strategies intelligently, and follow up with detailed minutes and action plans.

How do we measure the success of our sales strategy meeting?

The success of a sales strategy meeting can be measured by both qualitative and quantitative indicators. On the qualitative side, a successful meeting should result in clear sales goals, agreed-upon strategies and tactics, and specific action items for all participants. Quantitatively, success can be measured by growth in sales metrics over time, such as increased revenue, improved closing ratios, or expanded market share, as set out in the meeting.

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