How To Run A Innovation Meeting

Conduct an innovation meeting by fostering an open-minded environment, encouraging creative thinking and original ideas, setting clear objectives, assigning roles, following an agenda, and ensuring actionable takeaways.

An innovation meeting is a collaborative session where individuals come together to generate and discuss new ideas, concepts, and solutions aimed at improving or developing products, services, processes, or strategies within a business. This meeting encourages creative thinking, problem-solving, and exploring opportunities for innovation within the organization. It often involves brainstorming, ideation exercises, and open discussions to foster a culture of innovation and drive continuous improvement.

What is the purpose of a Innovation Meeting?

The purpose of running an innovation meeting as a leader is to foster creativity, collaboration, and out-of-the-box thinking among team members. By creating a space for generating new ideas and exploring different approaches, leaders can drive innovation and problem-solving within their organization. This helps to adapt to changing market dynamics, drive growth, and stay ahead of the competition.

How To Run A Innovation Meeting: Step-By-Step


Step 1: Preliminary Research

In order to drive growth and stay competitive, it is essential to conduct a thorough evaluation of the existing business model, products/services offered, and the market landscape. This assessment is crucial to pinpoint opportunities for innovation and ensure long-term success.

Next Step

Step 2: Setting Objectives

Defining clear and measurable goals for the innovation meeting is crucial. Whether it’s generating new ideas, discussing a fresh product or strategy, or finding solutions to current problems, having well-defined objectives ensures focused and productive outcomes.

Next Step

Step 3: Participant Selection

When organizing a meeting, make sure to include individuals from diverse backgrounds and roles who can offer unique viewpoints. This may include team members, executives, experts, and even customers and suppliers on occasion.


Want to run a better meeting? Try ZipDo, our Meeting Note Software.

  • Connect your Google Calendar
  • Automatically create a note for every meeting
  • Organize your meetings and meeting notes in a channel like Slack
Try ZipDo free
Next Step

Step 4: Pre-Meeting Communication

It is essential to provide participants with the meeting’s purpose, agenda, and objectives ahead of time to ensure they can adequately prepare. This will enable productive discussions and active participation during the meeting.

Next Step

Step 5: Setting Up the Environment

Creating a conducive atmosphere for a productive meeting is crucial. Whether it’s a physical room designed for innovation or a virtual space fostering open dialogue, it should inspire creativity and encourage free thinking among participants, leading to meaningful discussions and outcomes.

Next Step

Step 6: Warm-up Session

To set a positive and engaging tone for the meeting, it is recommended to commence with an interactive warm-up session or icebreakers. These activities not only encourage innovative thoughts but also help participants feel at ease in the meeting environment, fostering greater collaboration.

Next Step

Step 7: Idea Generation

Engage participants in dynamic activities like brainstorming, mind mapping, and utilizing idea generation tools to foster a creative environment and encourage the generation of a wide range of ideas.

Next Step

Step 8: Idea Evaluation

After all ideas are presented, it is important to thoroughly evaluate them based on their feasibility, potential impact on the business, alignment with established goals, and other relevant factors. This assessment will help determine which ideas are most viable and beneficial for the company’s success.

Next Step

Step 9: Prioritization

After evaluating the ideas, it is essential to prioritize them based on criteria such as their potential value, cost, time required, availability of resources, and associated risks. This enables businesses to focus on the most promising ideas for further development and implementation.

Next Step

Step 10: Action Planning

To implement the selected idea(s), identify key roles and allocate necessary resources. Establish realistic timelines based on priority and desired outcomes. Set clear metrics for success, such as increased revenue or customer satisfaction, to evaluate the effectiveness of the implementation.

Questions to ask as the leader of the meeting

1. What are the current pain points or challenges our customers or clients are facing?
Explanation: This question helps to identify the specific needs and problems that can be addressed through innovation. It focuses the team’s efforts on finding solutions that will have a meaningful impact on our target audience.

2. What emerging trends or technologies can we leverage to improve our products or services?
Explanation: By exploring the latest trends and technologies, the team can uncover potential opportunities for innovation. This question encourages creative thinking and ensures that the team stays informed about industry advancements.

3. How can we better streamline our internal processes or operations?
Explanation: Innovation is not limited to products or services; it can also involve improving internal efficiency. This question prompts the team to examine internal workflows, systems, and procedures that can be optimized to increase productivity and reduce costs.

4. Are there any untapped markets or customer segments we can explore?
Explanation: This question stimulates the team to think beyond their current customer base and consider new markets or segments that may benefit from our offerings. It encourages market research and analysis to identify opportunities for expansion and growth.

5. What can we learn from our competitors or other industries?
Explanation: Studying competitors and looking outside of our own industry can provide valuable insights and inspiration for innovation. This question promotes a competitive mindset and prompts the team to seek ideas and practices that can be adapted or improved upon.

6. How can we encourage and support a culture of innovation within our organization?
Explanation: Innovation requires a supportive environment where experimentation is encouraged, and failure is seen as a stepping stone to success. This question highlights the importance of fostering a culture that values creativity, risk-taking, and continuous improvement.

7. What are the potential risks or obstacles that may impede the implementation of innovative ideas?
Explanation: Identifying and addressing potential risks and obstacles upfront is crucial to successful innovation. This question prompts the team to consider factors such as resource limitations, regulatory constraints, or resistance to change, allowing them to devise strategies to overcome these challenges.

8. How can we measure the success and impact of our innovative initiatives?
Explanation: It’s important to have metrics and benchmarks to evaluate the effectiveness of innovation efforts. This question encourages the team to think about the desired outcomes and key performance indicators that will help gauge the success and impact of their initiatives.

9. How can we nurture collaboration and cross-functional teamwork to foster innovative thinking?
Explanation: Innovation often thrives in a collaborative and diverse environment. This question prompts the leader to explore strategies for fostering teamwork, breaking down silos, and encouraging different perspectives to drive creative thinking and problem-solving.

10. How can we continuously iterate and improve upon our innovative ideas?
Explanation: Innovation is an ongoing process, and it’s essential to iterate and refine ideas based on feedback and real-world outcomes. This question emphasizes the need for continuous learning, adaptation, and refinement to ensure that innovative initiatives remain relevant and effective over time.

As a leader, preparing an innovation-meeting agenda is crucial for maximizing productivity and generating new ideas. Start by defining the meeting goal and desired outcomes. Then, prioritize agenda items, allotting time for discussions and brainstorming sessions. Include relevant information, set clear objectives, and allocate tasks to team members. Finally, ensure everyone understands the agenda and arrive prepared for a successful innovation-focused meeting.

How To Prepare For A Innovation Meeting
Meeting Preparation Icon

During an innovation meeting, it is crucial to discuss topics such as emerging technologies, market trends, customer needs, competitive analysis, and potential collaborations. Additionally, brainstorming sessions on product development, process improvement, cost reduction, and sustainability should be conducted to foster creativity and drive innovation within the organization.

See Our Innovation Meeting Template
Meeting Template Icon

Software tools to facilitate a Innovation Meeting

Software facilitates innovation meetings by providing leaders with tools like project management software to track progress and deadlines, collaboration platforms to encourage idea-sharing and feedback, and data analytics tools to measure the effectiveness of innovation initiatives. These software solutions streamline the innovation process, enhance communication and collaboration among team members, and enable leaders to make informed decisions based on real-time data and insights.

Our Recommendations:


In conclusion, running a successful innovation meeting requires careful planning, effective facilitation, and a supportive team environment. By following the steps outlined in this blog post, you can ensure that your innovation meetings are productive, engaging, and yield actionable ideas. Remember to establish a clear purpose, encourage diverse perspectives, foster a culture of open communication, and provide a structured process for idea generation and evaluation. Embrace experimentation and iteration, and don’t be afraid to think outside the box. Ultimately, the success of your innovation meetings will contribute to the overall growth and success of your business. So, gather your team, ignite their creativity, and let innovation take center stage in your organization.

Popular Questions

What is the main purpose of an innovation meeting?

The main purpose of an innovation meeting is to brainstorm and discuss new ideas, technologies, or products. The goal is to drive growth, stay competitive, and improve processes or services within the organization.

Who should attend an innovation meeting?

Typically, an innovation meeting should include members from different departments to encourage a diverse range of ideas and insights. This could include team leaders, product managers, engineers, marketing personnel, and even frontline staff who have direct engagement with customers.

How often should we conduct innovation meetings?

There’s no strict schedule when it comes to innovation meetings it could be on a weekly, monthly, or quarterly basis. The frequency often depends on the company’s goals, the nature of the project, and how quickly the company wants to implement new innovations.

How do we ensure the effectiveness of these meetings?

To ensure the effectiveness of innovation meetings, it’s important to create a non-judgmental space where ideas can flow freely. Meeting agendas should be sent out in advance so participants can prepare, and the meeting should be managed to stay on time and on topic. Post-meeting, the minutes should be shared and discussed for next steps.

How do we measure the success of an innovation meeting?

The success of an innovation meeting can be measured by clearly defining the meeting objectives and assessing if those were met. This could involve looking at the number of new ideas generated, the quality of those ideas, the actionable steps resulting from the meeting, and how those ideas are moved forward into development or execution.