How To Run A Demand Review Meeting

A demand review meeting should be run by clearly defining the meeting’s purpose, preparing relevant data and analysis, engaging cross-functional teams for diverse input, focusing on discussion and decision-making, and ensuring effective follow-up actions.

A Demand Review Meeting is typically conducted in a business setting, particularly within supply chain management and business production units. The primary purpose of this meeting is to review and evaluate the current demands, forecasts, and conditions within the market in order to achieve a balanced and effective production strategy. Participants, typically stakeholders and management teams, discuss customer demands, market trends, projections, and inventory requirements to ensure alignment between supply and demand. Actions from these meetings can influence production levels, resource allocation, and strategic planning, thereby optimizing operations and helping businesses adapt to the market environment.

What is the purpose of a Demand Review Meeting?

The purpose of running a demand review meeting as a leader is to assess and evaluate the demands and requirements of the team or organization. It allows leaders to gauge the feasibility, prioritize tasks, allocate resources, and align efforts towards achieving goals. It also promotes effective communication, collaboration, and decision-making within the team.

How To Run A Demand Review Meeting: Step-By-Step


Step 1: Preparation for the Meeting

For this phase, it’s essential to meticulously gather and scrutinize past demand records, as they can reveal invaluable insights. It’s crucial to identify potential challenges or risks and plan strategies accordingly. Preparation of key data points solidifies the understanding of the subject matter. Lastly, setting clear, concise, and achievable objectives ensures efficient and productive discussion during the meeting.

ZipDo, developed by our team, serves as a bridge between your calendar and a collaborative workspace designed for each meeting. It encourages the compilation of a shared agenda, with inputs from all team members. This collective effort ensures better-prepared meetings, leading to enhanced productivity and streamlined meeting management.

ZipDo, our creation, makes team meeting preparations effortless by providing a centralized location for all information from previous meetings. Meeting leads can easily access this data, including agendas and notes, ensuring a well-prepared and comprehensive meeting agenda.

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Step 2: Setting the Agenda

In the meeting, primary topics discussed will include comprehending demand history and forecasting future demands. The meeting will also focus on analyzing changes in the business environment, as well as the evaluation of existing capacity and resources to match the anticipated demand.

With ZipDo, our innovative app, you can automatically import meetings from your calendar into a collaborative workspace tailored for each event. This enables the creation of a communal agenda by your team, where contributions from all members are welcomed. The result is a significant improvement in meeting preparation, efficiency, and simplification of the pre and post-meeting process.

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Step 3: Conduct Demand Analysis

Thoroughly examine the gathered data and findings to comprehend the present condition of market demand, seasonal or temporal fluctuations, and probable alterations in demand patterns. This detailed analysis will offer valuable understanding into product appeal, customer preferences, and evolving market trends.


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Step 4: Stakeholder Engagement

The aim is to update critical stakeholders such as those in sales, marketing, finance and similar areas with an analysis prepared to suit their relevance. The focus will be to elucidate the potential impact resulting from the information on their respective operational spheres, providing them with insights to make informed decisions.

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Step 5: Validation of the Demand Forecast

To validate the forecast, obtain and analyze the input received from sales and marketing stakeholders regarding potential future demand. They have crucial knowledge of market trends and consumer behavior. Their insights can ensure accuracy, and provide a realistic understanding of the future.

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Step 6: Risk Assessment

Discuss potential risks that could impact the demand forecast such as unanticipated market shifts, supply chain disruptions, or internal capacity problems. Identify these threats early and deploy effective mitigation strategies, like diversifying suppliers or boosting internal capacity, to ensure business continuity.

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Step 7: Develop Demand Plan

Utilize each piece of collected information and data from a comprehensive analysis to form a realistic and achievable demand plan. This plan should not only reflect the current market circumstances but also aligns with the overall strategic goals and objectives of the company. This ensures your plan isn’t purely theoretical but is practical, implementable, and supportive in driving the business forward.

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Step 8: Finalizing and Documenting the Demand Review Meeting

To wrap up the demand review meeting, present the finalized demand plan and make sure all action items are comprehensively understood. Ensure decisions and assumptions made in the meeting are well-documented for transparency, future reference, and that they are aligned with overall business objectives.

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Step 9: Communication of the Demand Plan

It is crucial to share the confirmed final demand plan consistently with all associated stakeholders. This ensures everyone, from supply chain management to sales and marketing teams, understands their roles in execution. Clear communication fosters efficient implementation, prevents misunderstandings, and aligns everyone towards common goals.

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Step 10: Follow-up Actions

Monitoring diligently, ensure that all action points discussed in the meeting are tracked and followed through swiftly and effectively. This systematic follow-up is instrumental in the successful execution of the demand plan, promoting productivity and goal attainment for all stakeholders involved.

Questions to ask as the leader of the meeting

1. What were our sales/revenue targets for the period?
– This question helps to establish the baseline expectations and understand if the targets were met or not.

2. How did the actual sales/revenue performance compare to the targets?
– This question provides an insight into the performance gap, allowing the leader to identify areas of improvement or success.

3. What factors contributed the most to our sales/revenue performance?
– Understanding the key drivers behind the performance helps to replicate success factors and address issues that may be hindering growth.

4. What market trends or economic factors influenced our performance?
– Recognizing external influences helps leaders make informed decisions and adjust strategies accordingly.

5. How did our marketing and advertising campaigns impact sales/revenue?
– This question highlights the effectiveness of marketing efforts to determine if they contributed positively to the desired outcomes.

6. Did we encounter any unexpected obstacles or challenges during the period?
– Identifying unexpected hurdles allows leaders to address them and plan better for the future.

7. What competitive factors influenced our sales/revenue performance?
– Assessing the competitive landscape helps leaders understand how their offerings are perceived and adjust strategies accordingly.

8. Did our pricing strategy have an impact on sales/revenue? If yes, how?
– Evaluating the impact of pricing strategies helps leaders optimize pricing models for profitability and growth.

9. Were there any customer feedback or complaints that impacted our sales/revenue?
– Monitoring customer feedback is crucial for spotting recurring issues and improving customer satisfaction, which can directly impact sales.

10. What actions do we need to take to improve sales/revenue performance in the upcoming period?
– This question prompts a brainstorming session to identify specific steps and strategies to enhance future performance.

As a leader, preparing a demand review meeting agenda requires careful planning and organization. Start by clearly outlining the purpose and goals of the meeting. Identify the key topics that need to be discussed and prioritize them accordingly. Provide a detailed schedule, including specific time slots for each topic, to ensure that the meeting stays on track. Finally, consider including any necessary materials or documents that attendees will need for reference during the meeting.

How To Prepare For A Demand Review Meeting
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In a demand review meeting, it is crucial to discuss topics such as changes in customer demand, potential market shifts, sales data analysis, supply chain disruptions, and any new product or service updates. This meeting provides an opportunity to assess the current demand landscape and make informed decisions to meet customer needs effectively.

See Our Demand Review Meeting Template
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Software tools to facilitate a Demand Review Meeting

Software plays a crucial role in helping leaders streamline demand review meetings. It provides a centralized platform to gather, organize, and analyze data, enabling leaders to make data-driven decisions. With real-time visibility into demand forecasts, inventory levels, and sales performance, leaders can identify trends, identify potential gaps or constraints, and align demand with supply more effectively. This software-driven approach enhances collaboration, speeds up decision-making, and ultimately improves overall business performance.

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Running a successful demand review meeting is a critical part of any business model. By having a clear understanding of the objectives, selecting the appropriate attendees, preparing and presenting relevant data, and fostering an environment of clear communication, such meetings can be transformative for your organization’s strategy and forecast accuracy. Incorporating the guidelines mentioned above can ensure that these meetings are optimized for the best outcomes. However, remember that consistency, follow-up and continuous improvements are just as important. Strive to make your demand review meetings both efficient and effective as they can drive significant operational improvements and create cohesive strategic goals.

Popular Questions

What is a Demand Review Meeting?

A Demand Review Meeting is a critical gathering in the Sales and Operations Planning (S&OP) process where the sales forecast is reviewed and assessed. It involves key stakeholders who evaluate current sales and compare it to future sales projections.

Who typically attends a Demand Review Meeting?

Attendees can vary depending on the specifics of the company. However, it often includes representatives from sales, marketing, finance, and operations. Sometimes, it might also include key executives or decision-makers, depending on the size and structure of the organization.

What is the purpose of a Demand Review Meeting?

The main goal of a Demand Review Meeting is to generate an accurate demand plan for a specified future period. This plan involves examining and understanding market trends, promotional activities, inventory levels and customer requirements. It helps align the overall business plan of the organization with its sales forecast.

How often are Demand Review Meetings held?

The frequency of Demand Review Meetings can vary from company to company. Some organizations may hold them monthly, while others may schedule them quarterly. It often depends on the company’s market and how quickly conditions change.

How does a Demand Review Meeting differ from other types of review meetings?

Unlike other types of review meetings that may focus on employee performance, ongoing projects, or financial status, a Demand Review Meeting specifically focuses on the sales forecasting and understanding demand variability. It helps align the sales and operation teams, fostering closer cooperation and shared understanding.